September 10 2009
Just saw the trailer for Official Rejection - a film that, ironically, is getting picked up at various film festivals. It certainly has appeal to hundreds of thousands of filmmakers wondering what they have to do to get into a festival (and if getting selected is even that helpful).
To date, the film has submitted itself to 48 different festivals, but got the nod in 10 of them, including wins at the Oxford Film Festival, deadCenter Film Fest, and VISIONFEST.
Though they are doing well at festivals and are selling clothing and books on their site, I think they are missing a far greater marketing opportunity. If I were working with Official Rejection, I would launch a community site to embrace the “rejected” filmmaking community and would create badges, awards (most rejected, etc) and otherviral enablers as their audience is far greater and far more valuable than then the film festivals they are attending. I recommend they embrace rejectees, rather then brag about their festival acceptance.
Check out the Official Rejection trailer yourself: