October 24 2008
Most, if not all, film festivals have Myspace accounts, some are on Facebook, but I was most surprised to discover festivals using twitter. It came to my attention when @slamdance recently opened an account. I also see @cannes and @afifestnews. Despite the great popularity of the festivals, the three are only averaging about 20 followers a piece thus far.
The greatest value of a festival twitter account for festivals will be during the festival for last minute updates, connecting live wither others at the festival, and getting instant feedback on the movies and events.